NOVEMBER 4, 2013 – NEW YORK
WHISPER has been appointed brand strategy partner by George Washington's Mount Vernon, the home and library of the first President of the United States, George Washington. The announcement concludes an extensive pitch process.
"Since opening our doors in New York City over four years ago, our ambition has been to partner with the most promising leaders and brands of influence," says Steve Cranford, Founder and Creative Chairman of WHISPER. "To be chosen by the executive team at Mount Vernon to evolve their marketing at such a pivotal moment in their – and our nation's – history is an enormous privilege."
WHISPER is now leading a market reputation review for Mount Vernon which will sequence to the creation and delivery of new marketing assets.
"Our team could not be more honored and excited about this new partnership," Cranford continues. "The life of George Washington is an iconic story culturally relevant today."
About MOUNT VERNON
Attracting more than 85 million visitors since 1860, George Washington's Mount Vernon Estate is the most popular historic home destination in America. Preserved as the Estate existed in 1799, Mount Vernon serves as a modern-day biography of George Washington and the United States within the context of his times. Located just 16 miles from Washington, D.C., Mount Vernon includes the newly-dedicated National Library for the Study of George Washington, safeguarding the books and papers of the first President of the United States for scholarly research and contemporary application. For more information visit MountVernon.org.
About WHISPER
WHISPER is an independent agency of property developers, creating marketing assets so that our clients Own the Conversation® among competing market choices. These assets disrupt categories and challenge stereotypes so that brands transcend the boundaries beyond which they live to attract growing audiences, for organizations such as Bayer Healthcare, Singapore Airlines, March of Dimes and Sunkist Foods, among others. For more information, visit WhisperNY.com.
[CREDIT: Aerial Tour of Mount Vernon and the National Library for the Study of George Washington, courtesy of Mount Vernon]
