WORK:    
Rethink legacy label of primary product - education programs - to grow agency client base

SUMMARY:
A review of the agency's primary product - labeled education programs - led to an assessment of the market reputation and narrative of JMH Education Marketing, a 30-year education content provider.

Our task was to attract a large untapped audience of corporate prospects, by building off the firm's decades of success with a select group of Fortune 500 and public interest clients.

Our work uncovered a commonality of individual and corporate interests in encouraging reward outcomes for people, by aligning organization and individual human values as the inspiration for healthier lifestyle choices on issues of health & wellness, financial literacy, career options, and environmental awareness.

Working with a forward-thinking CEO, we created a new entry point for understanding the value and benefits JMH provides its clients through its quality-of-life content products, by repositioning, renaming and remessaging the agency on a basis of reward and inspiration:

carrotNEWyork
inspire ME

Creating for the individual beneficiaries of JMH products, a NEW ME.

Our work led to reframing the culture of the agency so that values are commonly understood and expressed. We created communications assets to re-introduce the agency through traditional and new media by print, platform and social.