Austria, And Austria's Imperial Cities

Tourism & Places

Build awareness for a nation and key cities as a tourism destination

Brand Strategy & Creation
White Space Opportunity Identification
Consumer Translation
Verbal Design
Visual Design

The nation of Austria needed to engage residents of North America to consider the advantages of including Austria in their travel and vacation plans.

Partnering with the client's agency on behalf of the client Austrian Tourist Office, Greg Thomas of our team pitched the client's Vienna office on the need to consider a North American team as better positioned to sell Austria to North Americans.   

Greg and the team won the engagement, one to market the nation and six of Austria's Imperial Cities - Vienna, Salzburg, Innsbruck, Graz, Linz and Klagenfurt.

The engagement led to the creation of a series of print ads, some illustrated below, for placement in travel publications.  

In addition, a strategy was created to directly market to travel writers and media influencers, as well as other direct marketing efforts.

These efforts led to a spike in tourism inquiries, actual visits and spending.


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