Built upon the passion of one man, and launched some over three decades ago, AccuWeather Enterprise Solutions has become a force in the climate information technology industry.
The latest story of the man and how his passion has created business success for many is shared in this media report:
AccuWeather...purchased WeatherData Inc...from Mike Smith, who launched the business [in 1981].
WeatherData has since become Accuweather Enterprise Solutions, today led by the same man, Mike Smith, who at age five began a fascination with that ultimately became a career, when a tornado moved through his neighborhood. Smith's business unit serves 240 of the Fortune 500 and hundreds more.
Among a wide range of professional accomplishments, Smith has developed weather-triggered marketing, which...offers consulting services to retailers, consumer-products manufacturers and others based on episodic consumer demand for weather opportunistic sales, for products such as snow shovels and rain coats.
"Businesses...give us their [historical] sales information and we...correlate it to weather conditions at that time," says Smith.
Read about how our work grew this client's market opportunity here.