APRIL 11, 2007 - DUBAI
The Summit features leading edge tactics for harnessing mediums such as advertising, internal employee communications, the web, logos, brand experiences and much more to create, build and maintain a successful brand.
The GCC National Branding Strategies Summit will addresses the regional industry trends and the latest branding issues to help today's GCC corporate leaders compete more successfully in the battle for customers.
Speakers include:
Stephen A. Greyser, Professor of Business Administration-Emeritus of Harvard Business School
Hayes Roth, CMO of Landor Associates
Chet Galpin, CMO of National Commercial Bank, KSA
Steve Cranford, CEO of WHISPER
Dr. Paul Temporal of Temporal Brand Consulting
Daniel Hajjar, Vice President Sales & Marketing of Rotana Hotels
Mats Urde, PhD, Branding Research Center of Lund University, Sweden
Professor John M.T. Ballmer of the Bradford School of Management, UK
